This area offers a combination of living near all the facilities Hua Hin has to offer yet with the peace of a rural location, nearby beaches and mountain backdrops affording glorious sunsets.  The new large shopping complex at Market Village is very close by, often within walking distance allowing access without the need for private transport.  Properties are available on both sides of the Petchkasem Road to suit every budget.  By travelling just 4 kms west from the town, one is presented with the opportunity of living in the Thai countryside with good infrastructure for easy access to the town.  There are local schools and a university in the area.

The area around Soi 88 has seen much recent development due to its convenient location to the town centre yet giving the feel of true country living.

Soi 94 is a mature area still seeing rapid growth and in many cases offers community living with a village feel.  The beaches are a mere 10 minute's walk.

Soi 102 has probably experienced the most growth in competitive housing for those seeking to live on developments offering a package of facilities and will continue to expand by linking up with the bypass.